Our ambition is for Michelin to be part of the solution to one of humanity’s greatest challenges, sustainable mobility

Marika has been in the automotive industry since 2011 when she joined Scania. Marika joined Michelin in 2022 as Managing Director for the Nordic region.

– The tyre and vehicle industry, and indeed all industries, are facing the challenge of reviewing how we take care of our planet. I would like to see a continued but also increased focus on the environment. And that we as manufacturers, through the Nordic industry organisations, can work more closely together on how we can reduce the environmental impact of the products we put on the market.

Cyrille Roget holds a PhD in Fluid Dynamics from the University of Toulouse and the French Aerospace Lab. He joined the Michelin Group in 1997 and has held various R&D positions in Truck, Aircraft and Passenger Car and Light Truck tires.

In 2012, he was appointed Passenger Car and Light Truck Marketing Director for Michelin North America. When he returned to France, he took the role of Scientific and Innovation Communication Director in the Communication Direction.

– For me coming to a communication role was an important step, to be able to represent a Group like Michelin, aligned with my deepest convictions that big companies are a key lever in order to reduce the impact of our activities. At Michelin, we do what we say, and my role is to be able to say what we do.

Richard Andermyr has worked at Michelin for 18 years, including as Nordic Marketing Director, Sales Manager in Sweden and Business Area Manager for Northern Europe. For the past year and a half, he has been responsible for Public Affairs and sustainability in the Nordics.

– My role is to do everything I can to get Michelin, but also the whole industry, to become as sustainable as possible. The more discussions and forums I can work on these issues in, the better.

Aurore Belfrage spends her time at the intersection of artificial intelligence, business and international relations.

She is on the board of the government’s investment in the Expo2020 Dubai World Expo, she is an advisor to the Swedish National AI Centre, Ai Innovation of Sweden, the City of Helsingborg and Consilio International.

Jonas is born and raised in the suburb of Stockholm doing most of his young cooking years abroad in Europe.

With broad experience in cooking competitions and 6 years with the Swedish culinary team he decided in 2018 to open up his first restaurant, Etoile.

Etoile and Celeste is run by Jonas Lagerström and Rakel Wennemo and together they have accomplished 2 Michelin stars and 1 green star since 2018, making them the only restaurateurs in Sweden to have two restaurants in Sweden with a Michelin star each. Having a green star makes Jonas instrumental in the Swedish sustainable fine dining scene.

Jonas is also the winner of the 2020 edition of TV competition Kockarnas Kamp.